JAKE LERMAN
 ART DIRECTION
& DESIGN


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CAFE OCAMPO
BRAND SPECIMEN


LOGO • ID • WEB DESIGN ︎ FOR SPEC
02. 2016 ︎ 03. 2016

Named in honor of the Argentine poet Silvina Ocampo, the subtle brand system and identity for this Manhattan café welcomes patrons to enjoy a menu of South American coffee and home cooking in a casual but upscale environment.
 

By developing a digital presence that compliments the design systems at play in the rest of the identity, we’ve extended the brands image gracefully into all social promotions and web advertising.

Art Direction & Design: Jake Lerman