DOMINO PARK
& 325 KENT
A NEW FACE ON
THE BROOKLYN
WATERFRONT
DOMINO PARK
& 325 KENT
A NEW FACE ON
THE BROOKLYN
WATERFRONT
& 325 KENT
A NEW FACE ON
THE BROOKLYN
WATERFRONT
LOGO • NAMING ︎ FOR TWO TREES WITH SUNDAY AFTERNOON
02. 2017 ︎ 02. 2017
The largest real estate project in Brooklyn since the bridge.
Famed NYC developers, Two Trees planned and built a public park along the Williamsburg waterfront and a series of high rises on the site of the former Domino Sugar factory. The first building and the park were in need of a design system and naming convention which could stretch into the entire project.
Famed NYC developers, Two Trees planned and built a public park along the Williamsburg waterfront and a series of high rises on the site of the former Domino Sugar factory. The first building and the park were in need of a design system and naming convention which could stretch into the entire project.
Contracted by NYC Design studio Sunday Afternoon, I contributed names and logo concepts for what would become the now iconic Brooklyn landmarks Domino Park and 325 Kent.
Design: Jake Lerman & Juan Carlos Pagan
CD, Art Direction: Juan Carlos Pagan
Design: Jake Lerman & Juan Carlos Pagan
CD, Art Direction: Juan Carlos Pagan
