ORIGINAL GROOVES
TWO RECORDINGS ONE SIDE
BRAND DEVELOPMENT ︎ FOR VERVE LABEL GROUP
03. 2020 ︎ 08. 2020
Original Grooves is a new series of vinyl releases from Verve Label Group. Unlike any ordinary piece of vinyl, these discs carefully intertwine two "parallel grooves" of music alongside one another and lets the listeners needle drop determine the route it takes.
It was my pleasure to build out a logo to represent the series.
Art Direction & Design: Jake Lerman
Art Direction & Design: Jake Lerman
